Instacart wants to help grocers get in on the 15-minute delivery craze

Instacart wants to help grocers get in on the 15-minute delivery craze

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Key Facts

  • Instacart said it has struck a partnership with supermarket chain Publix to offer 15-minute deliveries in Atlanta and Miami in the “coming months.”
  • (Another company announced a $768 million fundraise last week, catapulting its valuation to nearly $12 billion.) Simo, who was poached last summer from Facebook, where she served as VP and head of the company’s flagship app, said ultra-fast delivery startups are “spending big” to essentially “eat retailers’ lunch.”
  • In addition to ultra-fast delivery, Instacart is opening up advertising solutions and data insights to retail partners in a bid to help with “all aspects of what it takes for grocers to execute a true digital transformation.”
  • Asked about its IPO plans, Simo declined to comment on timing but said: “We do plan to be a public company at some point and I really wanted to make sure that, as we think about that, we really attract investors that understand the vision for the company.”

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