Tim Cook gives clearest hint yet that Apple's building a headset

Tim Cook gives clearest hint yet that Apple's building a headset

Jun 22, 2022 by CNBC

Key Facts

  • Apple CEO Tim Cook poses for a portrait next to a line of new MacBook Airs as he enters the Steve Jobs Theater during the Apple Worldwide Developers Conference (WWDC) at the Apple Park campus in Cupertino, California on June 6, 2022 .
  • While the current apps can be useful for things like mapping a room or seeing if a new piece of furniture might fit, it seems more likely that Apple has been building the library and tools for developers to build apps for something like a headset.
  • Bloomberg said in May that Apple recently showed its AR/VR headset to the Apple board and that the company plans to announce it as early as the end of this year, although it could slip into next year.
  • Apple would be playing catch-up with a number of other big tech companies, particularly Meta, which changed its name from Facebook last year to signify its revamped focus on immersing users in virtual worlds known as the "metaverse," and Microsoft, which first introduced its Hololens AR glasses in 2016.

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