Budweiser will send unsold World Cup beer to winning country

Budweiser will send unsold World Cup beer to winning country

Nov 23, 2022 by Moneywatch - CBSNews.com

Key Facts

  • MoneyWatch November 23, 2022 / 2:45 PM / MoneyWatch Soccer fans cheer for beer Ecuador fans erupt in "We want beer" chants during opening match against Qatar 00:11 Cases of Budweiser that were meant to be sold during the FIFA World Cup in Qatar will instead go to fans of whichever country wins the global soccer tournament, the beer brand's parent company announced this week.
  • The World Cup kicked off on Sunday with fans cheering on their favorite teams from living room couches, neighborhood bars and in the stadiums — but without booze, as the host county announced a surprise ban on alcohol sales in stadiums.
  • pic.twitter.com/Vv2YFxIZa1 > > — Budweiser (@Budweiser) November 19, 2022 FIFA officials announced last week that no alcohol will be sold at the eight stadiums in Qatar hosting matches, drawing complaints from visiting fans.
  • The company will pay $170 million in its 2026 deal with FIFA for the next World Cup, which is to be held in jointly in the U.S., Canada and Mexico, Yahoo reported.

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