Horizon Media to Test Comscore Local TV Measurement Data as New Form of Currency

Key Facts

• The first will be a data analysis and discovery phase that will test the rigor, stability, and viability of Comscore data as an alternative local currency.
• This phase of the test will also enable Horizon to test the technical and commercial viability of further use of Comscore local products.
• “As brands continue to invest in local media, due to its consumer relevancy and proximity to point of purchase, the need for better reliable measurement has grown with it,” said Carol Hinnant, Chief Revenue Officer, Comscore.
• “We have worked through a lengthy RFP process with Horizon to substantiate that Comscore is the optimal provider for local currency.

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