Amazon updates visual search, AR search and more in challenge to Google

Key Facts

• Amazon is introducing new features that make it easier to search for products on mobile and is challenging other product search engines, like Google and Pinterest in the process.
• The retailer announced a handful of new search and discovery features, including multimodal search (searching with text plus images), an expansion of its AR efforts and a new “Find-on-Amazon” feature that finds similar products to those in a photo you share directly with the Amazon app, among other things.
• Image Credits: Amazon Another new feature, the Find-on-Amazon tool, more directly takes on features that Google and Pinterest already offer as it now allows you to search for products using a photo from anywhere.
• Image Credits: Amazon Other changes are smaller improvements, including the addition of sales trend data (e.g. “10K+ bought in past month”) next to listings, and a better way to search for previously purchased items.

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