1 in 2 consumers in MENA are excited about metaverse and keen to experience it: GfK Consumer Pulse Study

Key Facts

• Dr. Christoph Preuss, Vice President - Global Marketing & Consumer Intelligence, GfK Distribution On the occasion, Nacho San Martin, Managing Director - Middle East, GfK said, "Consumers in the MENA region are adapting and recovering to a new consumerism order amidst global unrest, heightened economic pressures alongside newly adopted consumer choices and behaviors.
• "In the Middle East region, GfK is committed to helping consumer product companies to deliver growth with data-driven intelligence by offering access to critical knowledge in real-time powered by gfknewron around consumers, markets, brands, and media.
• Dr. Christoph Preuss, Vice President - Global Marketing & Consumer Intelligence, GfK said - "For business, brand and marketing leaders to navigate a world of uncertainty and high emotions, three trends to watch for in the near and long term are - 1) Emerging concerns as consumers are paying higher prices, we are watching our wallets, but we still pay for quality, 2) Sustainability-focused behavior of brands as consumers across MENA are mindful of conserving natural resources and reducing consumption, and 3) The Metaverse and how it is changing the way we live, work, play, enjoy, and pay."
• Into the Metaverse - A new era for integrated brand experiences Consumer Digitization across the region goes from strength to strength and the next evolution of digital experiences is becoming a reality as tech giants, and brands gear up to build the metaverse and not forget about the physical world and AR.

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