Sustainable Shoe + Apparel Brand Allbirds Opens New Store in Cambridge

Key Facts

The new 2,892 square foot space speaks to the brands’ sustainable focus, which has driven its development and use of natural materials in replacement of petroleum-based synthetic fibres.
Customers can see the carbon footprint of each product clearly displayed – a first for the fashion and footwear industry, and a hallmark of Allbirds’s approach to sustainability.
Since inception, the brand has been laser focused on combating the proliferation of petroleum-based materials in apparel and footwear.
In 2019, Allbirds became 100% carbon neutral through a self-imposed Carbon Tax, and in 2020, the brand began labeling all products with a Carbon Footprint.