Adidas won't renew NHL apparel deal after '23-24

Adidas won't renew NHL apparel deal after '23-24

Jul 28, 2022 by www.espn.com - NHL

Key Facts

  • Adidas will not return as the NHL's official supplier of uniforms and apparel when their agreement expires after the 2023-24 season, the NHL confirmed to ESPN on Thursday.
  • Sources told ESPN that Adidas, which has two years remaining on its seven-year deal, was the catalyst in not seeking to renew with the NHL.
  • Adidas also partnered with the NHL and the NHLPA to make jerseys for the 2016 World Cup of Hockey.
  • The NHL and Adidas partnership featured some innovative moments, such as the memorable Team North America jerseys at the World Cup and a line of NHL "Reverse Retro" jerseys, a streetwear-influenced remix of classic NHL sweaters and logos that teams wore during the 2020-21 season.

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