Lobov files suit vs. McGregor over whiskey brand

Lobov files suit vs. McGregor over whiskey brand

Nov 25, 2022 by ESPN

Key Facts

  • Artem Lobov, a UFC veteran, filed a lawsuit in Ireland's High Court on Tuesday, asserting that he was a founder of the company and has not been given his fair piece of the revenue generated by the very successful whiskey, Lobov's attorney, Dermot McNamara, confirmed with ESPN on Thursday.
  • The Independent reported that Lobov's case will attempt to show that there was a deal in place for Lobov to get a percentage, but it was not honored.
  • Lobov said in an interview over the summer with England's TalkSport that McGregor once offered him $1 million for his role in Proper No.
  • Lobov said in that TalkSport interview in August that McGregor asked his advice years ago about the idea of starting a vodka brand in Iceland with Game of Thrones actor Hafthor Julius Bjornsson, better known as "The Mountain."

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