Ford to address dealer concerns about separating its EV and legacy businesses

Ford to address dealer concerns about separating its EV and legacy businesses

Mar 12, 2022 by CNBC

Key Facts

  • Rebecca Cook | Reuters Ford Motor dealer Marc McEver was taken back when he heard about the automaker’s plans to separate its electric vehicle and legacy businesses as part of a restructuring under CEO Jim Farley.
  • Soothing concerns of dealers such as McEver is expected to be crucial for Ford executives Saturday during a meeting of the company’s franchised dealers at the National Auto Dealers Association Show in Las Vegas.
  • Farley’s plans add to significant pressures and changes for franchise dealers, which many Wall Street analysts view as a negative for legacy automakers such as Ford when it comes to EVs.
  • “In the next 60 days, we’re going to be out talking to all of our dealers around the world, and developing a pithy list of standards for a new experience that’s going to be better than Tesla,” Farley said.

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