After Elon Musk's antics on Twitter, advertisers may think twice for now

After Elon Musk's antics on Twitter, advertisers may think twice for now

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Key Facts

  • On Monday, advertising giant Interpublic Group advised clients to pause advertising on Twitter for the next week as it awaits more clarity on the platform’s plans for trust and safety and its capacity to carry out those plans under new owner Elon Musk, a person familiar with the situation told CNN.
  • Also on Monday, the Global Alliance of Responsible Media, a leading consortium of advertisers and platforms, including Twitter, published an open letter to Musk, encouraging him to ensure Twitter continues to align with the group’s standards, which designate hate speech, violence, harassment and insensitive treatment of debated social issues as “not appropriate for any advertising support.”
  • On Tuesday, a group of more than 40 civil society organizations, including Media Matters, the NAACP, GLAAD and the Center for Countering Digital Hate, sent an open letter to Twitter’s top advertisers calling on them to halt advertising on the platform if Musk cuts back on content moderation.
  • In response to a request for comment on this story, a Twitter representative pointed CNN to the earlier tweets by Musk and Personette and Musk’s letter to advertisers, as well as a tweet by Twitter Head of Safety and Integrity Yoel Roth noting that the platform’s policies hadn’t changed, although it was facing an uptick in hate content from mostly non-human accounts.

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