Kanye West to acquire conservative social media platform Parler

Kanye West to acquire conservative social media platform Parler

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Key Facts

  • Exact terms of the Parler deal weren’t disclosed, though Parler said it must still enter into a definitive agreement with West and expects to close in the fourth quarter.
  • Buying Parler could make West the latest celebrity owner of a social media platform after former President Donald Trump’s bid to win over conservatives with Truth Social and Tesla CEO Elon Musk’s proposed acquisition of Twitter.
  • (Twitter, by comparison, has more than 237 million daily active users.) In the weeks following the Jan. 6 riots, Parler was removed from both the Apple App Store and Google Play Store for what the companies said was a failure to adequately moderate violent rhetoric on the platform.
  • Musk has repeatedly called for eliminating permanent bans and rethinking Twitter’s approach to content moderation, which could once again make the much larger platform a home for some of the users who jumped to small services like Parler.

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