Instagram rolls out 'quiet mode' for when users want to focus

Instagram rolls out 'quiet mode' for when users want to focus

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Key Facts

  • Instagram is pitching it as a tool to help with studying and prompting teens to turn on the feature “when they spend a specific amount of time on Instagram late at night.”
  • The tool is the latest example of instagram offering users more ways to manage their usage, after years of scrutiny over how much time people – and especially teens – spend on various social media applications, and the harms it can pose to their mental health.
  • “These updates are part of our ongoing work to ensure people have experiences that work for them, and that they have more control over the time they spend online and the types of content they see,” the company said in a blog post.
  • The company has also said it’s taking a “stricter approach” to the content it recommends to teens and actively nudges them toward different topics, such as architecture and travel destinations, if they’ve been dwelling on any type of content for too long.

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