Kanye West's biggest challenge with owning Parler may come from Elon Musk

Kanye West's biggest challenge with owning Parler may come from Elon Musk

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Key Facts

  • West, who has legally changed his name to Ye, is just the latest controversial figure to bet on a nascent, alternative set of social media platforms favored by conservatives and members of the far-right who profess to feel outrage over content moderation on more mainstream services.
  • There are a range of potential reasons why West — an erratic figure known for chaotic business dealings — may have wanted to acquire Parler, a platform that’s been home to election denialism, antisemitism and adherents to the conspiracy theory QAnon.
  • (Following the Parler announcement, Musk tweeted, and later deleted, “fun times ahead!” along with a meme showing the two men’s smiling faces superimposed over a cartoon.) Various regulations and business interests may keep Musk from fully committing to letting anything stay on Twitter, in the same way it has for Parler and others.
  • Many of the right-leaning figures who have championed alternative platforms have cheered Musk’s plan to take over Twitter, a sign that they might abandon their dedication to a right-leaning social media ecosystem if a more mainstream platform was willing to welcome them back.

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