Elon Musk says Twitter is rolling out a new feature that will flag 'shadowbanning.' It's complicated

Elon Musk says Twitter is rolling out a new feature that will flag 'shadowbanning.' It's complicated

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Key Facts

  • His announcement came amid a new release of internal Twitter documents on Thursday, sanctioned and cheered by Musk, that once again placed a spotlight on the practice of limiting the reach of certain, potentially harmful content — a common practice in the industry that Musk himself has seemingly both endorsed and criticized.
  • The clash reflects an underlying tension at Twitter under Musk, as the billionaire simultaneously has promised a more maximalist approach to “free speech,” a move cheered by some on the right, while also attempting to reassure advertisers and users that there will still be content moderation guardrails.
  • The second set of the so-called Twitter Files, shared by journalist Bari Weiss on Twitter, focused on how the company has restricted the reach of certain accounts, tweets or topics that it deems potentially harmful, including by limiting their ability to appear in the search or trending sections of the platform.
  • In a blog post last week, Twitter said it had not changed its policies but that its approach to enforcement would rely heavily on de-amplification of violative tweets, something that Twitter already did, according to both the company’s previous statements and Weiss’ Friday tweets.

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