Twitter delays $8 'blue check' verification plan until after the midterms

Elon Musk delays $8 'blue check' Twitter verification plan until after the midterms

Invalid Date by CNN

Key Facts

  • Musk lashes out in interview as brands pause Twitter ads 01:41 - Source: CNN Business New York CNN Business — Twitter is delaying the rollout of account verifications for its paid Twitter Blue subscription plan until after the midterm elections, a source with knowledge of the decision confirmed to CNN.
  • The decision to push back the new feature comes one day after the platform launched an updated version of its iOS app that promises to allow users who pay a monthly subscription fee to get a blue checkmark on their profiles, a feature that CEO Elon Musk has proposed as a way to fight spam on the platform.
  • The app’s latest update was outlined on Apple’s App Store, stating that users will now have to pay $7.99 per month for the company’s Twitter Blue verification feature, “just like the celebrities, companies, and politicians you already follow.”
  • Television actress Valerie Bertinelli similarly changed her account name to the Twitter CEO’s, tweeting Friday that “[t]he blue checkmark simply meant your identity was verified.

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