ASM Global Continues European Growth Naming 30-year Veteran Chris Bray Executive Vice President of Its European Operations

Key Facts

December 02, 2021 10:00 AM Eastern Standard Time LOS ANGELES--()--ASM Global—the world’s leading producer of entertainment experiences, venue management and event strategy—has named Chris Bray executive vice president, European operations, with responsibility of all aspects of ASM’s European business.
Bray, who will be based in Manchester, England, is a 30-year veteran in commercial, operations, entertainment and strategic development within the high-street retail, leisure and hospitality industries most recently for the past six years as CEO for sports and leisure, UK&I, delivering exceptional experiences at Sodexo, the global contract catering and facilities management company employing 420,000 people across 80 countries.
In announcing Bray’s appointment, ASM Global President and CEO Ron Bension said, “Chris has been responsible for a business portfolio tasked with delivering exceptional experiences at some of the most prestigious sporting and event locations across the UK such as Ascot Racecourse, Chelsea Flower Show, Brighton and Hove Albion FC, Newcastle United FC, as well as the National Gallery and other iconic day visitor experiences across the country.
Within Europe, ASM Global operates many of the region’s marquee properties with a portfolio encompassing eight countries with a leading presence in the U.K., Sweden and Germany.