Global Survey Finds 80% of Consumers Prefer Identity Verification Measures When Choosing Online Brands

Global Survey Finds 80% of Consumers Prefer Identity Verification Measures When Choosing Online Brands

May 25, 2022 by Business Wire Retail: Online Retail News

Key Facts

  • “As our use of online services only continues to grow, organizations are clearly implementing the robust identity verification methods required to prevent against the risks associated with virtual services” > > Tweet this The research questioned 8,000 adult consumers split evenly across Singapore, the UK, U.S. and Mexico.

  • Demand for digital identity as a form of verification As providing a digital identity to create an online account or complete a transaction becomes more commonplace globally, consumers are now expecting this as part of their engagement with a brand, specifically in certain sectors.
  • Over two-thirds of consumers (68%) think it’s important to use a digital identity to prove who they say they are when using a financial service online, closely followed by healthcare providers (52%) and social media sites (42%).
  • Leaders and laggards: certain sectors need to enhance their usage of digital identity Despite more consumers demanding digital identity solutions for verification when engaging with companies online, they aren’t confident that all businesses are doing everything they can to protect their online accounts.

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