WhatsApp to launch customer-business chat feature

WhatsApp to launch customer-business chat feature

May 20, 2022 by BBC News - Technology

Key Facts

  • By Shiona McCallum Technology reporter Image source, Getty Images WhatsApp is launching a new service for businesses to communicate directly with their customers.
  • Cloud-based software that enables apps to communicate with each other, will open up WhatsApp to more businesses and will be free for smaller firms.
  • In this case, it would enable customers to click on, for example, "customer service" on a company website to launch a WhatsApp conversation.
  • Image source, Meta Image caption, An example of the new cloud API on WhatsApp The API will allow businesses to engage in customer-service chats on the service, which generates revenue for Meta.

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