POP-TARTS® INTERCEPTS COLLEGE FOOTBALL FANDOM WITH FIRST-EVER POP-TARTS BOWL

POP-TARTS® INTERCEPTS COLLEGE FOOTBALL FANDOM WITH FIRST-EVER POP-TARTS BOWL

May 31, 2023 by PR Newswire

Key Facts

  • Pop-Tarts®, the iconic brand known for mixing flavor and fun to create indulgent snacks for any occasion, announced its next Crazy Good takeover with the Pop-Tarts Bowl at Camping World Stadium in Orlando, Florida this December.
  • "We're ecstatic to be the new title sponsor of the Pop-Tarts Bowl with our partners at Florida Citrus Sports and cannot wait to host Crazy Good experiences for fans and players alike in Orlando, and for those joining us from home."
  • Cheez-It will remain the cheeziest sponsor of college football's postseason at the Cheez-It® Citrus Bowl, also organized by Florida Citrus Sports and held at Camping World Stadium.
  • ABOUT FLORIDA CITRUS SPORTS Florida Citrus Sports is a not-for-profit event management organization dedicated to positively impacting the Orlando region while enhancing the quality of life in Central Florida through world-class events, including the Cheez-It Citrus Bowl, the Pop-Tarts Bowl, the Florida Blue Florida Classic, the FC Series and the Camping World Kickoff.

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