Indian billionaires bet big on homegrown couture

Key Facts

• "I have the practical knowledge, but for someone who has not studied the business of fashion, my dreams and stories need that backing to go global," he told the BBC at his design workshop in Mumbai city's Santacruz suburb.
• Ritu Kumar (R) is the founder of one of India's oldest fashion labels "Many of the designers in India are now in their 50s, and 60s and having to take that call," Mr Bisen said.
• If you want to grow in the fashion market, you'll have to grow keeping very specific Indian tastes in mind," She added that since couture shopping in India is largely driven by weddings and religious festivals, the allure of homegrown labels lies in their emphasis on bridal and ethnic fashion.
• Aditya Birla Group has invested in the eponymous label by Shantanu Mehra (L) and Nikhil Mehra (R) "Increasingly nomadic customers who are cosmopolitan in their outlook have reshaped our approach of looking at customers in a geography-agnostic way," said Darshan Mehta, president and chief executive of RBL.

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