Quotient Study Reveals Consumers Favor Discount Percentage Over Dollars Saved in Digital Promotions

Key Facts

SALT LAKE CITY--(BUSINESS WIRE)--Quotient (NYSE: QUOT), the leading digital media and promotions technology company, announces today that it has released its 2022 Promotions Report that details its most important variables of high-performing promotions learned from the study and provides insights and recommendations to help brands and advertisers effectively plan and develop promotion strategies for the year ahead.
Additionally, the report notes tactics that are essential for a data-driven approach, including when to use demographic information and purchasing behaviors to target value-driven consumers who have shown prior interest in a specific product or category.
While national and shopper marketing campaigns delivered comparable incremental dollars per activation, the Quotient study found that promotions with greater scale achieved more consistent results due to their ability to reach more consumers.
About Quotient Quotient (NYSE: QUOT) is the leading digital media and promotions technology company for advertisers, retailers and consumers.