Germany Slowly Joins Europe in Adopting Data Analytics

Key Facts

• FRANKFURT, Germany--()--Germany lags behind most of Europe in digital transformation and the use of advanced analytics services but is gradually gaining momentum, according to two new research reports published today by Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm.
• While the COVID-19 crisis caused some enterprises in Germany and other markets to postpone digital transformation projects, in some cases, data analytics solutions have helped organizations manage the impact of the pandemic, the reports say.
• Globally, enterprises in a growing number of industries are seeking advanced analytics tools to improve revenue and the bottom line, ISG says.
• While the use of analytics was once concentrated in banks, insurance companies, financial service providers and large enterprises with specialized needs, companies in health care, retail, consumer packaged goods, manufacturing and other fields have also begun to adopt data analytics more broadly.

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