Where’s the beefcake? FDNY Foundation scraps ‘Calendar of Heroes’ declining sales are blamed

Where’s the beefcake? FDNY Foundation scraps ‘Calendar of Heroes’ declining sales are blamed

Feb 04, 2023 by New York Daily News

Key Facts

  • Perfectly chiseled pecs just don’t pay the bills anymore.
  • After a hiatus caused by the COVID-19 pandemic, the FDNY Foundation has decided to scrap its once wildly popular Calendar of Heroes, which highlighted the city’s hunky and hot first responders, the Daily News has learned.
  • The FDNY confirmed the calendar’s cancellation, claiming that the eye-popping pin-ups didn’t draw in the dollars it once did.
  • Rosie Byars, a tourist from London, looks at FDNY firefighter Rick Gonzales' photo in the 2007 Calendar of Heroes in Manhattan.

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