Daiya Launches the World's First Pizza Pyramid Scheme

Key Facts

• Daiya Pizza Pyramid Scheme | Campaign Logo The tropes of pyramid schemes often leave people shuddering as they flashback to countless "Hey girlie" DMs, but when used correctly the peer-to-peer recruitment tactic is very successful.
• Leveraging this model, Daiya utilized the trust that people place in their friends and families when looking to try new things to create a one of a kind recruitment campaign that aims to inspire consumers to sample its plant-based pizzas, even if they aren't plant-based themselves.
• There are no lines, or waiting periods, simply email your information and you will be sent coupons for two free pizzas, as well as your own unique recruitment code to bring in three of your nearest and dearest into the scheme.
• With popular pizza chains creating wait times that put airport lines to shame, and with a staggering 13% of Americans eating pizza everyday2, the pizza pyramid is providing Daiya with the opportunity to persuade people into swapping plant-based pizzas into their routine.

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