Model fakes her death to bring awareness to cervical cancer

Popular model sparks backlash for faking her death to bring awareness to cervical cancer

Feb 04, 2024 by World - CBSNews.com

Key Facts

  • World February 4, 2024 / 12:18 PM EST / CBS/AFP Doctor explains importance of screening for cervical cancer Doctor explains importance of screening for cervical cancer 03:26 A popular Indian model and actress has sparked an online backlash after revealing this weekend she had faked her death in an Instagram post as part of a cervical cancer awareness campaign.
  • Poonam Pandey "bravely fought the disease" and died, according to a statement published on her social media Friday, but the fake announcement was soon met with online criticism that included accusations it was a "deceptive stunt."
  • Pandey seemed unfazed by the criticism, and in a subsequent Instagram post, she thanked the ad firm Schbang for working with her.
  • Health campaigners have urged the government to roll out a national HPV vaccination campaign for young girls, which in other countries has drastically cut the incidence of cervical cancer.

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